Lehi, Utah (October 24, 2023) – Today, TIME revealed its annual list of the Best Inventions, which features 200 extraordinary innovations changing our lives—including the Owala® FreeSip® water bottle. To compile the list, TIME solicited nominations from editors and correspondents around the world, and through an online application process, paying special attention to growing fields—such as AI, green energy, and sustainability. They then then evaluated each contender on a number of key factors, including originality, efficacy, ambition, and impact. Of the new list, TIME’s editors wrote: “The result is a list of 200 groundbreaking inventions (and 50 special mention inventions)—including the world's most powerful supercomputer, a game-changing entertainment venue, and a new shape—that are changing how we live, work, play, and think about what’s possible.” The wildly-popular Owala FreeSip water bottle—which features the patented, sip-or-swig FreeSip® spout—is recognized in the Fitness category. The invention is the brainchild of Steve Sorensen, CEO and co-founder of Trove Brands, LLC. Sorensen also lays claim to another industry-leading invention, the iconic BlenderBall® wire whisk, found only in BlenderBottle® brand shaker bottles. The impetus for the Owala FreeSip bottle stemmed from observing BlenderBottle customer behavior. “We noticed that many people were using their BlenderBottle shakers as everyday water bottles. So we thought, why not make a really great, dedicated water bottle?” said Sorensen. The company’s market research showed a clear divide in water bottle users. “You have the straw people, and you have the spout people,” explained Sorensen. “That seemed like a pain point that needed fixing. You should be able to have it all in a single bottle—and in a simple and stylish way, not in an overstated way with cumbersome gizmos and parts.” He took it as a personal challenge to come up with an idea that would serve everyone who drinks water—sippers and swiggers alike. Enter the patented FreeSip spout, which enables users to sip with the bottle held upright through a hidden, integrated straw, or tilt the bottle back to swig through a wider opening. The transition between drinking modes is seamless. Of course, it requires relentless work and next-level talent to take a product from initial concept to production and, in turn, to this point of recognition from such an esteemed media resource. In that regard, says Sorensen, the team at Trove Brands is unsurpassed.     "We have some of the best and brightest creatives who embraced this product, taking it from concept to market by incorporating innovative functionality, style, and a seemingly endless array of colorways. The result is a bottle that elevates the experience of one of life’s basic requirements: hydration. The Owala FreeSip bottle—paired with our uncommon and irreverent marketing—allows people to express themselves in a way that makes staying hydrated uniquely personal and fun. It makes hydration anything but basic." The unique FreeSip spout is not the only standout feature of the Owala FreeSip bottle. It boasts an easy, push-button open lid and an integrated carry loop that doubles as a lock. It’s also leak proof, insulated (24 hours cold), and easy to clean. And it comes in an array of charismatic colors and sizes designed to suit every personality and hydration need.   Since launching in March 2020, Owala has become the fastest-growing brand in the already-saturated water bottle market nationwide. The FreeSip bottle has earned more than 40,000 five-star reviews, and—as a testament to the marketing team’s disruptive approach—the hashtag “#owala” has been viewed over 272 million times on TikTok. “Suffice to say, we succeeded in creating a really great bottle,” says Sorensen. “We’re immensely honored by this recognition from TIME and deeply grateful to our legions of loyal fans of the brand.” See the full list of winners here: time.com/best-inventions-2023 Learn more about Owala and the award-winning Owala FreeSip bottle here: OwalaLife.com About Trove Brands Trove Brands is a privately-held house of brands including BlenderBottle®, Owala®, Whiskware®, and EcoBrite™. The company’s patented and best-selling products are designed to simplify and improve everyday life with unexpected innovation, incomparable quality, and aspirational style. Trove’s brands are sold in over 100,000 retail locations across 100+ countries, including Amazon.com and online at blenderbottle.com, owalalife.com, whiskware.com, and  ecobriteclean.com. The Trove Brands global headquarters is located in Lehi, Utah. For additional information, visit TroveBrands.com.   ### Media Contact: Holly Bennett hbennett@trovebrands.com

Staying hydrated is essential for overall health and well-being, and understanding how to measure your water intake can make it easier to achieve your daily hydration goals. One of the most common challenges people face is converting measurements between cups and liters. This guide will simplify the conversions and provide tips for ensuring you drink enough water throughout the day. When it comes to hydration, knowing how to translate measurements can empower you to make healthier choices. Whether you're preparing recipes or tracking your daily water consumption, understanding how cups relate to liters is crucial. This blog will delve into essential conversions, health benefits, and practical tips to stay hydrated. For more detailed guidance, check out our article on how much water you should drink daily. What Are Cups and Liters: Understanding the Basics Cups and liters are fundamental units of measurement used for liquids, particularly when it comes to tracking water intake. A cup is part of the customary measurement system, primarily used in the United States, while a liter is part of the metric system. Knowing how these units differ and relate to one another is essential for accurate measurement. So, how many cups is one liter? It’s roughly 4.23 cups, which raises the question: how many liters are in a cup? The answer is about 0.236 liters in a standard cup. This conversion means that if you want to know how many cups are in a liter, you simply divide the number of liters by 0.236588 to get the equivalent in cups. Understanding these units helps simplify hydration tracking and ensures you meet your daily fluid requirements. Exploring Liters as a Water Measurement How Many Cups Are in a Liter When measuring water, it's essential to know that one liter equals approximately 4.23 cups. But what is a liter? A liter is a metric unit of volume that is commonly used around the world for measuring liquids. This conversion is useful for anyone looking to monitor their daily water intake or follow a specific hydration regimen. Understanding how many cups are in a liter allows you to plan your water consumption effectively. How to Measure 1 Liter Using Cups Measuring and converting cups to liters is straightforward, especially when you have the right tools. Knowing that one liter is equivalent to approximately 4.23 cups makes it easier to track your water intake effectively. With the proper measuring devices, you can easily incorporate this knowledge into your daily hydration routine. So, how many cups in a liter? A standard measuring cup holds 240 milliliters (ml), so to measure out 1 liter, you would need approximately 4.2 cups. For practical use, you can fill your measuring cup four times and then add a little more to reach the 1-liter mark. If you don't have a measuring cup handy, you can also use common household items. For example, many water bottles have marked measurements that can help you track your intake. This way, you can ensure you're drinking enough water throughout the day. Liquid Cup vs. Dry Cup: What’s the Difference? When it comes to measuring ingredients, there’s liquid cups, and then there’s dry cups—and yes, they are very different. Liquid cups measure liquids like water, milk, or oil, while dry cups are meant for flour, sugar, or grains—basically, anything you can’t pour. Why does this matter? Because mixing up the two can lead to some wonky hydration calculations.  A liquid cup typically holds 8 fluid ounces, while a dry cup’s volume can vary when measuring different ingredients. This can throw off your hydration tracking if you're not careful. Knowing which is which helps keep your measurements and hydration game on point.  Health Benefits of Staying Hydrated Staying properly hydrated is vital for your overall health and well-being. Drinking enough water can lead to numerous benefits, such as: Supports Digestion: Helps your digestive system function smoothly. Improves Skin Health: Keeps your skin hydrated and glowing. Enhances Cognitive Function: Aids concentration and mental clarity. Helps Transport Nutrients: Ensures essential nutrients are delivered throughout your body. Regulates Body Temperature: Maintains a stable body temperature, especially during exercise. Aids in Weight Management: Sipping water can curb hunger and reduce calorie intake, leading to healthier eating habits. So, if you want to give your body a little extra TLC, make it a habit to drink more water every day! How Many Cups of Water Should I Drink in a Day? Staying adequately hydrated is essential for maintaining your health. The amount of water you should drink daily varies based on several factors, such as: Age Weight Activity level Climate A general guideline suggests that adults aim for at least 8 cups, which is about 2 liters of water each day. But ultimately, it’s just a guideline. You need to listen to your body and adjust accordingly. To help determine your specific hydration needs, consider factors such as exercise intensity and environmental conditions. For example, you may require more fluids on hot days or during intense workouts. Keeping track of your daily water intake can help ensure you meet your hydration goals. The Role of Water Bottles in Staying Hydrated Water bottles come in all kinds of sizes, making them great for different activities and lifestyles. For everyday use, a 32-ounce bottle is super convenient. For gym-goers, larger 64-ounce or even 1-gallon bottles help you keep up with intense workouts. To see how these sizes translate into smaller bottles, check out our blog on how many water bottles equal a gallon. Out for a run? A compact, lightweight 16-ounce bottle is great for hydration on the go. Finding the right bottle size can make all the difference in building a hydration habit that sticks.  Different Water Bottle Types Using water bottles can significantly enhance your ability to stay hydrated throughout the day. Water bottles come in various sizes and materials, allowing you to choose one that fits your lifestyle. Water bottles come in various sizes and materials, allowing you to choose one that fits your lifestyle: Reusable Plastic: Lightweight and affordable Stainless Steel: Durable and often insulated Glass: Eco-friendly and stylish When selecting a water bottle, consider factors such as size, portability, and ease of cleaning. For example, a 32-ounce bottle can make it easier to track your intake by ensuring you know exactly how much you're drinking. Additionally, many bottles now feature measurement markings, helping you visualize your hydration goals. Motivation Through Water Bottles and Owala Products Water bottles can also be really motivational. By having a stylish or functional bottle on hand, you may find yourself reaching for it more throughout the day. Brands like Owala offer innovative designs that make it easier and more enjoyable to stay hydrated, with features such as built-in straws and easy-to-carry handles. Quick Reference for Cups to Liters and Other Measurements Cups to Cubic Feet: 1 cup = 0.0083550347 of a cubic foot Cups to Cubic Inches: 1 cup = 14.4375 cubic inches Cups to Cubic Centimeters: 1 cup = 236.5882365 cubic centimeters Liters to Gallons: 1 liter = 0.2641720524 of a gallon Liters to Quarts: 1 liter = 1.0566882094 quarts Liters to Fluid Ounces: 1 liter = 33.8140227018 fluid ounces Liters to Pints: 1 liter = 2.1133764189 pints Track Your Hydration With Owala Tracking your hydration is made easy with Owala's innovative water bottles. From compact 16-ounce bottles for on-the-go convenience to larger 64-ounce options for extended hydration during workouts, Owala has a bottle size that works for everybody. Plus, they come in the coolest color combos and designs you’ve ever seen—and with a patented 2-in-1 spout that’s actually addicting. You’ll be the most hydrated you’ve ever been once you get one.   Conclusion: The Power of Consistent Hydration Understanding the conversion between cups to liters gives you the knowledge you need to hydrate like a champ. By knowing how many cups are in a liter and how to measure accurately, your health will benefit—and as a result, your day-to-day quality of life.  With Owala water bottle or stainless steel tumbler by your side and a little hydration know-how, you’re set to make staying refreshed easy and enjoyable. 

Let’s talk about BPA—the sneaky chemical found in some plastics that’s been linked to all kinds of health risks. As consumers learn more about the impact of plastics on health, BPA’s reputation has taken a big hit. At Owala, we’ve taken all that worry out of the equation. All our water bottles, tumblers, and kids’ products are 100% BPA free. But what does it mean to be BPA free, and why does it matter? We’re diving into the details, so you know exactly what you’re getting when you choose BPA-free products like ours. What is BPA? BPA, short for Bisphenol-A, is an industrial chemical used in certain plastics and resins, and is linked to potential health concerns according to Mayo Clinic. It’s commonly found in containers that store food and beverages, such as water bottles, canned food linings, and even dental sealants. But it doesn’t just stay in plastic. BPA can leach into food and drinks, especially when heated, causing potential health risks. Over time, research has linked BPA exposure to a range of health problems, including hormonal disruptions, infertility, and even increased risks of cancer and cardiovascular disease. These risks make it crucial to understand and avoid BPA in daily-use products. Add that to the fact that BPA causes serious environmental problems. Since it doesn't break down easily, BPA can get into ecosystems, affecting wildlife and contaminating water quality. As the harmful effects of BPA become clearer, it’s easy to see why we’re all about BPA-free products at Owala. What Does BPA Free Mean? When a product is labeled BPA free, it’s a promise that you won’t find any trace of Bisphenol-A. The "BPA-free" label has become a standard for safety, especially in items used for food and beverage storage, such as water bottles and food containers. However, while a product might be BPA free, it's also important to double-check that it doesn’t have similar chemicals like BPS (Bisphenol-S) or PSF (Bisphenol-F), which have pretty similar risks. Definitely not an improvement.  But not us. At Owala, all of our products are BPA free and free of any chemical copycats—from our Kids' FreeSips to our SmoothSip® Slider coffee mugs. Instead, they’re made from safe, food-grade materials.  The Importance of BPA free Products Using BPA-free products has significant health benefits. Research shows that BPA can disrupt the body's endocrine system, mimicking hormones and potentially leading to reproductive issues, developmental problems in children, and a higher risk of certain cancers. It's not just about being labeled BPA free—they need to be certified BPA free, which means they meet the highest safety standards and are free from similar harmful chemicals like BPS or PSF. By using BPA-free water bottles and food containers, you minimize exposure to seriously harmful effects.  For parents, the importance of BPA free products is especially critical. Children’s developing bodies are more sensitive to harmful chemicals, making it essential to use products that are free from BPA and similar chemicals. Owala’s BPA free products offer peace of mind for families, providing safe, high-quality water bottles and tumblers designed with safety and convenience in mind. Why Owala Products Are BPA free At Owala, we didn’t just slap a “BPA-free” label on our products. We understand the risks of BPA exposure and to be honest, find them pretty terrifying. Because we care about keeping humans hydrated and keeping them safe, we’ve made it our mission—from day one—to make completely BPA-free products. From our stainless steel water bottles to our durable plastic tumblers, every item is made with you in mind. Our commitment goes beyond just labeling products as BPA free—we carefully choose materials that are entirely safe for daily use, meeting or exceeding FDA safety standards. Just call us overachievers. They’re also 100% certified BPA free.  Owala Kids' Products: Safe and BPA free For parents, safety of their children is a top priority—and it’s ours too! Owala’s Kids' FreeSip water bottles and tumblers are designed with this in mind. Owala’s Kids’ FreeSip water bottles are made from BPA-free materials, giving parents peace of mind and kids a safe option for staying hydrated. With easy-to-clean parts, leak-proof designs, and durable plastic and stainless steel, these bottles are built to withstand everyday adventures while keeping drinks fresh and BPA-free. Whether your child is using the bottle at school, during sports, or on family outings, you can feel confident they’re safe with Owala. Sustainability and Health Benefits In addition to being safer for you and your family, BPA-free products are also a win for the planet. By choosing reusable, BPA free water bottles and tumblers, you help reduce the demand for single-use plastics, which are often laden with harmful chemicals like BPA. Owala’s durable products, made from high-quality stainless steel and food-safe plastics, are designed to last, helping you shrink your carbon footprint while supporting a more eco-friendly lifestyle. Conclusion When it comes to the big picture of health and sustainability, knowing what BPA is (and why going BPA-free matters) makes all the difference. Owala has your back with a full lineup of BPA-free products, from our versatile FreeSip water bottles to our ultra-durable tumblers and kid-friendly options. By choosing Owala, you’re not just ditching the harmful chemicals; you’re stepping up for both your health and the planet. Our commitment to safe, high-quality products means you can trust Owala to keep you and your family hydrated without any of the unnecessary extras. Check out our BPA-free collection today and make the switch that’s better for you, your loved ones, and the environment. Using BPA Free Owala Products Adding BPA-free products to your day? Owala makes it refreshingly simple. Whether it’s for a gym session, the work grind, or the kids’ school lunch, our BPA Free water bottles and stainless steel tumblers fit seamlessly into every part of your day. With leakproof lids (no spills!), easy-to-clean designs, and built-tough durability, our bottles make staying hydrated a breeze without skimping on style or function. Just look at them and you’ll know what we mean. Ready to step up your hydration game? Explore our full range of BPA-free bottles, tumblers, and kids' and see the difference that Owala’s commitment to health, style, and sustainability can bring to your daily routine.